As consumers, we are often in awe of the wonderful design solutions we are presented with, whether these are from the fashion, graphic or interior design sphere. These masters of their trades make the final product look so effortlessly striking, although we are aware that behind a single product or solution lie years of experience, knowledge, unprecedented vision and innovativeness, not to mention hard work, impeccable taste and an enormous amount of effort.
Not everyone can do what designers do, and if you have ever toyed with making your own clothes, decorating your apartment or have dabbled in the art of graphic design, you are well-aware of just how difficult it is. One of the key secrets of designers is choosing the right colors, as they are one of the ‘make or break’ factors of success. Just like magicians, these artists do not reveal all their secrets, but it might be possible to unveil them, if only just a few.
Color Secrets of Graphic Designers
Graphic designers are all too well familiar with the importance of color and know very well which ones entice serenity, joy, trustworthiness and even brand recognition. As the days of natural pigments and limited selections are behind us, there is an almost infinite range of hues to choose from, which makes the creative process more interesting, yet also more complex and challenging. Regardless of the nearly infinite choices, designers have mastered the art of color selection and combination, and have been generous enough to share a few tips.
For starters, they seek inspiration in nature, capture their surroundings with camera and then sample the shades into a program. One of the most ingenious new usage of colors in a way color has not been used before is the edge coloring that has taken the design of business cards to a whole new level, changing their plain white+logo look and giving them a colorful yet professional makeover. This is an absolutely brilliant and cutting-edge way to make a great business first impression. There is a whole range of secrets out there to explore, so if you are truly interested in the art of color, Canva is here to provide you with superb A-Z guidance.
The Secret Color Vault of Fashion Designers
Determination, resilience, vision, risk-taking and innovativeness are only a few of the prerequisites of starting a fashion brand, not to mention perfectionism and a perpetual striving towards excellence. A successful and long-standing household name in fashion never follows trends – it creates and dictates them.
Color selection plays a major role in brand recognition. A concise and well-chosen color palette can become a brand’s symbol, as has been the case with such powerhouses like Armani with its black staple pieces, or Tommy Hilfiger’s unmistakable navy/red/white combo.
Another such brand is Chloe, a fashion name that has been around for the past six decades. It is safe to say that it knows what its consumers need, as they have remained loyal to brand for so long. As the brand founder Gaby Aghion once said, “Everything was yet to be invented, and this thrilled me.”
On the one hand, the brand has carried on the legacy of constant innovation, but has also managed to stay recognizable and true to its values, especially when it comes to the color palettes of their pieces, which are the timeless black, white, navy blue, beige, sky-blue and the indispensable red, , that are evident even in this year’s collection carried by Ssense. By sticking to these hues, brands like Chloe tell us that simplicity is the secret of long-lasting success and everlasting elegance.
Interior Design Make or Break Color Secrets
Like all spheres of design, interior design is a form of art; these designers envision fantastic space solutions that are both practical and stunning, make creative and difficult decisions on the styles preferred by their client, and also think of the right color and pattern combinations that make a house a home, and an empty space a productive office.
When doing so they are guided primarily on penetrating which colors are pleasing to the eye, as clients will spend a great deal of time in these spaces, and it is crucial that the colors and their combination are not only aesthetically pleasing but also invoking of serenity, comfort and even creativity and a sense of powerfulness.
So, whether they are dealing with oriental, minimalistic, classic American or French style, the basic palette is always a priority. More often than not, designers turn to Pantone for inspiration. At times they will add strong shades on small pieces, like decorative details, to get a pop of color that would be overwhelming if used on a wall or a large piece of furniture.