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Web design is always on the move, evolving and embracing new principles. A lot of websites are straying from design styles that run the show just until recently: This is a way for the whole industry to reinvent itself and stay inspiring and relevant. Hence, being constantly up-to-date is paramount to success in the digital world. And if you want to integrate new visual solutions into your graphic language and stay ahead of the curve, keep an eye on these changes.
Opening Doors to Innovation
We are moving away from simple, static, symmetric, and closed compositions that used to reign supreme. More and more designers are adopting open-styled, semi-chaotic, cut, and broken layouts that are not balanced on the right and the left side. The grid is no longer the only game in town and it makes way for fresh concepts such as Canvas and WebGL. Minimalist style, which was hailed far and wide, is forsaken and bold, high-impact visuals gain prominence.
This often implies the reliance on open compositions that encompass various loosely suspended elements. Sometimes, they seem to be suspended in thin air and serve nothing more than a decorative purpose. Just take the example of flying geometrical figures and fragments. Also, preference is given to dynamic compositions that involve aspects such as intersecting diagonal lines. It is apparent that the new approach is less rigid in terms of form.
An Apparent Chaos
However, this is not to say that designers are surrendering visual order to complete chaos. Layouts are still rooted in the traditional contrasts of colors, textures, sizes, and shapes, even if the contrast itself is quite sharp and apparent. The change lies in different dynamics between these elements as well as shifting harmony. In other words, despite being a part of the same theme block, they elude rules of classic alignment and symmetry.
Furthermore, rich backgrounds and patterns are used more and more. That is why we notice so many stripes, dots, and dashes as well as grid patterns. These visual solutions give structure to the movement and positioning of the website’s visual elements. Likewise, the departure from minimalism has given rise to more decorative detailing. Separators and underscores are utilized in a different manner and designers do not shy away from adding a bit of digital noise and glitch.
Animations are already old news and now we have groundbreaking concepts like virtual reality (VR) at work. VR and 360-degree videos are being implemented into web design and further unhinge the static website structure. The goal is to create an awe-inspiring, interactive user experience. This expands the spectrum of possibilities when it comes to cutting-edge tech application. Photography will still be widely used, but websites will have to step up the game with high-quality, authentic images.
One crucial thing to note is that visual assets must never get in the way of website’s performance. For instance, a truckload of multimedia content can slow things down, and once that happens, the bounce rates tend to increase. As experts from Seomator point out, designers and website owners should be careful when adding large files such as HD videos and high-resolution photos. Always grasp the bigger picture and track how design affects SEO.
Namely, the trick is not the impede user-friendliness and functionality that are still key to website’s performance. Thus, do not go overboard by making your website too flashy or incomprehensible. Also, bear in mind that all your creations must be responsive and work seamlessly on all browsers and across mobile devices. Deconstruction does not mean entropy and disarray. So, strike a fine balance between novelty concepts and rules that still determine how well users will react to your digital environment.
Hit the Mark
We are witnessing the rise of the brave new design philosophy and practice. The typical minimalist harmony is disrupted, albeit not dead. There are more diversity and freedom of artistic expression. Designers are under pressure to fit the most recent styles and adhere to shifting user preferences. Well, you should keep up the pace with trends, but at the same time, strive to be original. Recognize which trends are merely passing fads and stay on top of those that are poised to leave a permanent mark.