The main focus of many businesses today and for our economy in the whole has shifted towards the biggest generation after Baby-boomers, and that’s Millennials.
Why is that? Well, for starters, they have already started to shape our economy, drastically changing its fundamentals. Although there are many controversies concerning this generation – from being self-absorbed, selfish and narcissistic, to the other end of the spectrum where we have a huge number of Millennials being the leaders in entrepreneurship, there still remains a spark that lights up the path to a very different, but a lot more functional economy.
Millennial design trends have emerged from this – from new business models, marketing campaigns driven by their unquenchable need for socializing, to minimalistically inspired and simple interior design – and we are going to cover them all here.
The Value of Freedom
Millennials are a fairly independent generation – they require freedom in order to stay productive and feel secure. While a few decades ago security meant stability, this generation has a different view. The endless possibilities and potential Millennials see in performing almost every activity is shaping up the industry to become more flexible and cater to their needs.
For example, sharing, renting and borrowing things is a lot easier way of doing things rather than investing – which is more economical and practical in certain ways.
The leading industries of today still have a different approach, mostly shaped by the needs of Millennials’ parents. What they need to do is take another perspective – Millennials are most likely to create a long-term relationship with some form of industry, only under the condition that this long-term cooperation remains flexible in the sense that times, demand, and the economy changes. That way – there are no risks to this relationship and it’s beneficial for both parties.
Transparency is the key when it comes to interacting with Millennials – it is a trait that they value really high. A service or product has to be what you say it is – no more or less, because it’s already hard enough to gain their trust.
They are also very committed to protecting the environment – they literally grew up at the worst times when the pollution of air, water and earth was at its peak, and very few companies had policies of sustainability.
Fortunately – today is not the case and for “green” businesses it’s easy to pinpoint what their main target audience is.
Authentic doesn’t mean it only needs to be sustainable – it has to be socially responsible, too. If a Millennial determines that a company is working exclusively for profits, and not for the greater good of humanity, then it’s bad luck for them because they’re easily become shunned to the side.
So, in conclusion, designs that allow them to see the a better future is what makes companies most authentic.
Millennials are all about standing out and sending a message – what they believe in and how to commit to things in order to make the world better. That also reflects on their lifestyle – everything needs to be personalized – from their notebooks and phone cases to their very own home.
They have to show their taste in almost everything, so that’s why featuring personalized objects in on the top list.
Millennials are a fairly tech-savvy generation and by using the internet and social media they also gain access to an infinite amount of information.
Businesses that offer products or services that are one-size-fits-all will be invisible to them. That’s why the option of personalization comes to the stage: not everyone has the same needs, but they will gain trust in the industry that offers them freedom to feel special.
A very fast-paced lifestyle has demanded Millennials to have a very flexible environment. That also means flexible work hours, telecommuting, or even working from home or freelancing. Those are all viable options to them, and it doesn’t matter where you do the job as long as you get it done, right?
That means that their homes, flats or wherever they rent needs to be designed in a way to make a functional living space with what they have. If it sometimes comes to the need to change things up a bit – they’re not going to spend a fortune on buying new furniture altogether. They’re just happy with rearranging and maybe some simple decorating.
This dictates their need for flexible home design, too. If the rent is too high – they’ll pack up move in a blink of an eye.
They’re okay with small living spaces as long they remain functional to all of their needs. Functional and well-designed furniture is what remains here the main focus – it needs to be trendy, but also easily rearranged and multi-functional.
A lot of Millennials work from home, so these multi-functional pieces have to serve both living and working purposes in order to live a comfortable life and work productively.
This applies to multi-functional technology as well. For a little more than a decade ago, you would see a living room crammed with tech pieces from floor to ceiling: A huge TV, VCR, DVD player, stereo, or a record player… That’s the thing of the past.
Millennials today only need two things to satisfy all these needs: a smartphone and a computer. This need for multifunctionality stems from the advancement of technology and Millennials are making the most of it.
Millennials value aesthetic – that doesn’t mean they’re shallow though. It only goes to show that they appreciate a well-designed product and if that much attention was brought to it in the making, it only means it’s high-quality.
Today it’s easy to pinpoint a quality product simply by design and its production process, and Millennials know it.
That applies to interior design as well. For some reason, obviously influenced by aforementioned flexibility and functionality, minimalism is the best design strategy for all Millennials. Companies like Mercuri home decorating are flourishing because of the offers of personalized design methods – from various materials, textures, colors to very expressive and modern decoration Millennials developed a taste for.
World Wide Web
Our generation, not rarely seen glued to their smartphones, love to spend their time browsing the web, sharing comments, likes, tweets, pictures, news – you name it, they’ll share it. So, as the generation that spends the majority of their time on the internet, they also dictate how web design should be in order to keep them interested.
Today, simplistic designs take the cake. There is something special about a website with intuitive ways of browsing through and a very expressive design that resonates with the company’s message and goal.
Millennials aren’t going to waste time on generic-looking websites with lazily glued-on stock photos. Whatever they see in life, they also want to see it in practice on the web.
Instead of fighting the power, global industries of today need to learn something new from Millennials – they’re the largest population after all, so a new approach to design is definitely what awaits us in the future.