As you may already know, Shopify is a rising star among ecommerce platforms. It’s no surprise that more and more entrepreneurs opt for Shopify and their solutions. Needless to say, Shopify provides you with a platform for your ecommerce store, as well as various features that can help you improve that store.
However, it’s up to you to create and design your ecommerce business in a way that will be appealing to customers and in a way that will help you reach success.
It’s very important to get everything in order before you start making sales. Your store’s design will determine whether customers will hang around until they decide to make a purchase or will they simply bounce off and go elsewhere. In other words, you must prepare your store to provide a seamless, as well as exceptional customer experience, in order to guarantee its success. Therefore, here are a few Shopify tips and resources for beginners.
Setting Up Your Store
The first step you must consider well is setting up your store. Unlike other ecommerce solutions, Shopify store management is simple and seamless. In other words, you won’t have to waste too much time getting the details done and tweaking your store’s performance. You can set up a store easily and chose various options ranging from customization features to choosing a domain name.
In short, Shopify is an all-in-one ecommerce system that provides numerous benefits. If you don’t want Shopify for a domain name or hosting solution you can choose an alternative. However, just remember that you must pick the right domain name for your store, as well as the right hosting provider that will ensure fast loading pages and preferable uptime, in order to guarantee a seamless customer experience. On the other hand, Shopify already offers a variety of benefits. For instance:
- 99.98% uptime
- Unlimited bandwidth
- An SSL certificate for your store’s security
- Instant upgrades and many more
Add Additional Sales Channels
If you want your Shopify-powered ecommerce store to succeed, you must not focus on your store alone. Fortunately, Shopify allow s your business to integrate additional sales channels into your store.
The main reason this is important is that omnichannel retailing resonate well with consumers, especially since 73% of consumers use various channels to make purchases products from their favorite store.
That being said, consider selling your products via other channels, such as Amazon, eBay, social media and so on, and integrate those channels with your ecommerce store. Moreover, Shopify’s inventory management will help you track of purchases, inventory and customer orders across various channels.
Customize Your Store
Visuals are crucial for your ecommerce store and for your customer satisfaction. Shopify platform comes equipped with over a hundred professionally designed themes for your store. Of course, you can add or remove features as you see fit, as well as add your own visuals to enrich your store. However, product images you place must be of high quality so that customers can inspect them in more detail.
Hiring a professional photographer to take images of each of your products can be quite costly. Nevertheless, you can take high-quality images with your phone and leverage features, such as iCloud photo sharing, to enrich your Shopify theme with your own images.
The key is to establish a great visual hierarchy on your store and ensure that your customers will enjoy your content. Also, it’s important not to overwhelm your customers with visual content, so make sure it’s enriched but still simple.
Leverage SEO for Your Store
Search engine optimization (SEO) has become vital to ecommerce stores. The fact of the matter is that the ecommerce market is quite overcrowded and highly competitive. That being said, you want to ensure that your store is visible and accessible to your customers, as well as that your messaging can effectively reach your customers, in the first place.
That’s why SEO is important for your Shopify store. Fortunately, Shopify platform is already SEO friendly and it allows you to implement various practices that will help improve your store’s visibility and exposure. For example, here are a few SEO features your Shopify platform provides.
- Edit tile tags for your products or pages – Shopify allows you to write SEO friendly title tags for your products or individual pages on your store.
- Edit URLs for products or pages – Same as title tags, you can edit the URL for each product or page to make it more consumers and SEO friendly. For example, an SEO friendly URL looks like this: https://website.myshopify.com/categories/products/item.
- Edit ALT attributes – You can also edit ALT attributes or ALT descriptions for HTML documents, such as images to improve their search engine rankings.
- Edit meta descriptions – Shopify also allows you to write SEO-friendly meta descriptions for product pages and even your homepage.
Combined with other SEO activities, your Shopify store can easily build favorable search engine rankings and allow your ecommerce business to become more visible online.
Using Shopify as your ecommerce platform is certainly a great decision. However, as beneficial as this platform may be, it cannot do everything on its own nor can it run your shop for you. That means that you must still make an effort to improve your store and ensure its success.