web design trends

6 Web Design Trends that are Changing the Look of Marketing

Websites play an important role in modern marketing. Discover six web design trends that will help you create the best possible website for your business.

Some of the most critical areas of improvement for website design are functionality, mobile responsiveness, and user experience, a far cry from days when it’s all about an eye-catching website with flashy elements.

The following are some of the web design trends that have been seen in 2018 which you may try to integrate on your own design:


1. Websites with the Card-Inspired Interface

There are websites that have adopted an interface that is based on cards. As cards are laid out in such a way that information is presented clearly and briefly, and in conjunction with some visual elements.

helbak website with card inspired interface

The great thing about an interface inspired by cards is that they come out very organized, and very simple as well. It also usually comes with a great navigation scheme so it is also organized when it comes to that.

Another aspect for which a card interface is great is that it makes strategic use of visuals. It brings the attention of the users in the right place, which helps direct users to where you want them to go.

Finally, websites with card design banks on its flexibility. A card design can easily be adjusted to suit the needs of the site without compromising the visual appeal and the functionality as well.


2. Websites with Long Scrolling Pages

It was once a common practice to put as much information as possible on the top portion of the page because there was a fear that those placed at the bottom have low chances of engaging the users.

But that is not the case anymore. Modern-day users are seen to scroll down, so it is okay to opt for longer pages. But of course, it’s not just because they want to scroll – there’s something that you have to offer to invite them to scroll down.

Your site design should be enticing enough for them to want to scroll down. Going through your page should be a journey in itself.

You can also use a sticky scrolling menu to improve the navigation of your site’s user experience.

Take a look at Mugs’ does with their website:

mugs website with scrolling pages

3. Websites with Bold Typography

Other site design elements are also evolving and becoming more influential to the total design of the site. One of these growing site elements is typography.

A lot of websites are now using a more diverse choice of typefaces. This helps give a site a unique personality as compared to when you just use the old boring typefaces out there.

Some of the reasons that led to the typography revolution are the better internet speeds and greater resolutions that help make text crisper, making the small details more observable than ever, and without compromising site performance at that. There’s also a lot of typeface options now, and there are also ways for which you can easily come up with your own typeface.

hugeince bold typography

There are websites that have made typography at the center of their site design, and there are many different ways on how to do this. But always remember that typography is all about making your text readable so make sure not to take that for granted.


4. Websites that Make Use of Micro-Interactions

Websites are now emphasizing the use of micro-interactions or those tiny signals that a user has already done an action such as the change in color of a hyperlink, or a sound or vibration after clicking on something.

These actions help give users some form of notification that they have already performed an action and that that site recognizes it. Micro-interactions are psychological cues that the site is responsive, and quickly at that.

trunk club

Image source: wemakeewebsites.com

Trunk Club is a good example of how you can use microinteractions in your e-commerce site.


5. Websites with High-Quality Images

Thanks to faster and more reliable Internet connection speeds, loading of images has also become a lot faster. This allows the use of images that have better quality than before. In order for sites to load images quickly, they usually resort to low-resolution images. But all has changed now and there’s a widespread use of quality images.

But it’s not just about the visual quality of images that are being seen now. Image tags are also being taken into consideration because there are seen to help web crawlers read these images as part of the content, aiding in search engine optimization.

With this in mind, you should also make sure that you optimize the caption, title, alt text, and file name of images you place on your site. Just make sure that the images you use are really related to where you plan to use them in your site.

high quality images

Other image considerations that you should have are that your images should be scalable so that they would adjust to various screen sizes for which your site can be accessed from.


6. Websites with a purpose-driven design

There are sites that are now designed to really help meet the purpose for which they were created. There are sites that are strategically designed to achieve the goals that these sites were made for.

With that in mind, it should be clear what the purpose of your site is, and you should come up with a plan on how you can design your site in such a way that this purpose is met.

website with purpose driven design skyroam

Of course, one of the most common purposes is lead generation, so you should make sure that your site is geared to do just that. Some of the efforts you can take to achieve lead generation are coming up with downloadable freebies, smart call-to-action buttons, and winning content.


Design Your Website for the Win

True enough, websites play a crucial role on how marketing is done in the modern times. And with that in mind, your web design is very important. The trends above are some of the emerging practices that are seen to be applicable to the ever-changing Internet marketing landscape, and where possible, you should try to adapt them so that you may be able to make your site work for you better than ever.

Juliette Anderson

Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.

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